armadillo active is our sustainable lifestyle brand that was born, after I began to really take notice of how many single-use plastic bags I was using per week. The impetus to do something about plastic pollution was further enforced after seeing first-hand (when on a camping holiday with my family) how much plastic was ending up in our oceans. It was washing up on the beach and floating around the sea life, and I didn’t know how to explain it to my kids. I had time on my hands and I knew I wanted to do something that could have a real impact and which would allow people in a small way to start to change their relationship with single-use plastic. The kit keepr by armadillo active is my first foray into what I hope will become a range of really cool and useful products that help us together to turn the tide on plastic pollution.